Most decisions that customers make are determined by the first impressions they get from a brand. The outward appearance of yourself, product, shop or brand is normally used by clients and prospects to determine whether you are professional and reliable or not. 

As many entrepreneurs ignore the fact customers judge the book by its cover, it is the truth, your outward appearance can build your brand or ruin it. 

Where First Impressions Are Cultivated 

First impressions can be made in various ways. You need to know where clients normally meet your brand for the first time. Even in your brand awareness campaigns, you must always ensure you present your content, imagery, and visuals in a professional way that will mimic positive impressions from your clients and prospects by working with a professional PR photographer and creative agency for your business. 

Store Front and It’s Surrounding 

Your Shop or Store Fronts- Storefronts are always important when it comes to creating first impressions. Let it be clean, tidy and well-organised to yield a welcoming nature. Your staff at the door must be polite and well-informed to ensure they assist clients perfectly. A dirty storefront always indicates you are careless, unprofessional and unreliable. Clients may look for other alternatives. 

Websites Performance and Content 

Your website is your virtual store and before people inquire or order your products, they first visit your website. The website is what grows interest and desire for people to use your products. Make sure it is mobile optimised and has the best helpful content for your clients. 

Quality product pictures, excellent website responsiveness and proper arrangement of navigational icons display professionalism. The way your e-store is arranged determines whether you are a professional or not. Find an e-commerce guru who can build your website and make it satisfactory to your users. 

Social Networks Completeness 

Don’t make a mistake of leaving your social media profiles incomplete. Include your brand photo, your contacts, your opening hours and addresses so that you humanize your brand. Leaving social media profile incomplete gives the impression that you are not serious in your business dealings. 

Engage your customers and hunt more followers. Well-established social media pages always give the impression that a brand is trustworthy. Update content, let people comment and share it. This way new customers will know you are a real brand that can be trusted. 

You Don’t Need to Fake Your Appearance to Please Clients

You don’t need to spend a fortune in developing your appearance, just make sure your social media presence, storefront and website appearances are all welcoming. Every aspect of your website, social media presence and website performance must work towards enhancing your product image. Aim at three things, creating positive memories of your brand, building customer loyalty and generating return purchases for your business. 

Branding and Impressions 

Branding can be achieved through various ways such as display of a professional logo, slogan, and design scheme or even media commentary. There is no specific approach that entrepreneurs can use to create a positive branding. Excellent Branding is achieved through the accumulation of customer experiences related to product use, brand marketing, and even imagery.

Colours, logos and product pictures are often known to be the determinants of branding but there are other factors such as values, ideas, and even personality. Focus on creating a perfect brand image through logos, slogans, fonts, and product pictures so that you make customers make you a priority. 

Positive branding cannot be achieved overnight, it needs persistence and consistency. The ever-evolving market calls for creative ideas to ensure there is a formulation of effective branding strategies. 

You May Be Killing Your Own Brand through Your Advertisements

Reaching out to a lot of markets is good but it does not mean every market you step in directly gives your customers. First make sure your imagery, outward appearance, and business content are professional. If all these aspects are bad, then every audience you reach to deems your brand as unprofessional.

Bad impressions lead to bad media commentary which means your reputation will be bad. For that reason, ensure all your branding aspects are perfect, professional and mimic a lot of reliability. Every positive impression you create automatically result in a customer or a referral. 

Aim at Creating Positive Experiences 

You can make the best campaigns in the markets and gather maximum attention from your audience but if you don’t know how to serve them, you will earn a bad reputation. Offer excellent customer service, top quality products or services and ensure you offer after sale services. Such practices will enable you to harvest excellent reviews and top ratings.  A positive reputation is always hard to beat so you will always be a priority to many clients. 

First impressions are important in this competitive world, within your first seconds’ exposure to clients, you can either win them or lose them.

Our photographer Zuzana Breznanikova is now based in Dubai and can help you elevate your brand and create digital content including photography and stills.